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20 March 2024

DBA Africa enters into partnership with SportPesa to manage the Tujiamini sports initiative

Sports development social enterprise DBA Africa is excited to announce the Tujiamini initiative, an initiative powered by SportPesa and managed by DBA Africa.

Tujiamini will reward sports products or services to aspiring and established athletes, teams, and clubs each month. The announcement comes in a busy year for Kenyan sports, with Olympic preparations under way as well as movement in both Football and Rugby set to propel Kenya back on to the global sporting stage. Tujiamini is aiming to support sports people from both grassroots and professional environments, to enable and empower them to achieve their dreams in relation to sport.

The announcement made on Thursday 29th February in Loresho, Nairobi had in attendance DBA Africa Director Susanne Hallergard, SportPesa CEO Ronald Karauri as well as Sports Cabinet Secretary Ababu Namwamba among a range of high-profile personalities and sportspeople representing a variety of sporting disciplines.

Tujiamini will see 30 million shilling made available to fund the various sporting dreams throughout 2024.‍ Every month, up to 87 winners across 4 different categories will be rewarded for their talents and dedication.

The awards have been grouped into Gold, Silver, Bronze and the unique Cheza Dimba categories with every level offering different monetary rewards on a monthly basis.‍ The Gold Award will offer goods or products valued up to KSh. 500,000 to one winner each month, while the Silver Award will give goods or products valued at KSh. 100,000 to five different winners. 80 winners will also recieve KSh.10,000 in the Bronze Award. The special Cheza Dimba Award will handout a three-year sponsorship deal to a grassroots football team where they will receive KSh. 250,000 annually.‍

Speaking during the launch, Namwamba lauded the initiative by SportPesa and DBA Africa as he poured his unreserved support to the initiative that he said would corroborate with the government’s existing sports development programs.

The Tujiamini initiative is open to a scope of various talents ranging from athletes, sporting organizations, gyms, sports campaigns, physiotherapists, teams, sports institutions, tournament organizers, sports-related businesses, sports journalists/photographers, clubs, coaches and officials.‍

Applicants are required to fill in an online application, describing their story, their sports dreams and how Tujiamini can help them put their talents to good use. A short video is required to accommodate your online application, showcasing one’s talents. Winners are announced regionally with Central applicants needing to apply before 31st March.

Tujiamini, which translates to ‘Believe in ourselves’ follows the hard work and commitment to supporting athletes in Kenya that DBA has been striving to achieve with its exsisting initiatives, including the Futures Cup and various sports academies throughout East Africa.

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