DBA Africa proudly marks the conclusion of a transformative year with the Tujiamini initiative, celebrating its remarkable contributions to grassroots sports development in Kenya. Managed in partnership with SportPesa Kenya, this groundbreaking initiative delivered over KSh 30,000,000 worth of sports goods, services, and sponsorships to athletes, teams, and community organizations across the country.

While corporate sponsorships often focus on elite competitions, grassroots sports in Africa frequently lack the support they need. The Tujiamini initiative sought to bridge this gap, empowering young talents, clubs, and organizations where resources are needed most.

Empowering Talent Across Kenya

Throughout 2024, Tujiamini made significant strides in sports development in Kenya, championing athletic talent and community projects:

• Frida Ndinda, a rising 5000m runner, gained critical support as she competed in high-profile races in South Africa and Kenya, showcasing Kenya's potential in athletic talent development.
• Coaches from Iten, the heart of long distance running, used Tujiamini resources to build a gym, fostering the next generation of champions.
• Box Girls Kenya, a grassroots organization focused on women’s sports in Africa, received essential backing to continue empowering women through boxing.
• Samuel Muturi, Kenya's pioneering kayaker, advanced on his mission to become the first Kenyan to qualify for the Olympics in the K1 category.

The program also extended its impact to rugby development in Kenya, hockey, handball, football, sprinters, and boxing, ensuring athletes across diverse disciplines received tools to thrive.

Championing Women and PWD Sports

A core goal of the Tujiamini initiative was providing equal opportunities for women and persons with disabilities (PWD) in sports. Women’s sports in Kenya, such as football, rugby, and athletics, are brimming with untapped talent. By prioritizing support for these athletes, Tujiamini helped bridge the gap in resources and recognition. Organizations like Box Girls Kenya and regional women’s football clubs benefited from critical funding, empowering women to pursue their passion and excel in their disciplines.

Additionally, the initiative extended its reach to PWD sports, emphasizing inclusivity and the importance of offering equal chances for all athletes to shine. Tujiamini’s dedication to diversity reinforced its mission to uplift communities through sports, creating a legacy of empowerment and inspiration.

Cheza Dimba: Revolutionizing Football Development in Kenya

One of the program’s standout achievements was the Cheza Dimba tournament, which showcased football development in Kenya at the grassroots level. Aspiring footballers from eight regions competed for a coveted three-year sponsorship package worth Ksh 250,000 annually. This platform provided opportunities for players in regional leagues and below, proving that sports development programs in Africa can unlock hidden talent.

Tujiamini na SportPesa demonstrated that grassroots football is more than a game—it is a gateway to success for countless players who often lack the resources to achieve their dreams.

A Legacy of Grassroots Sports Development in Kenya

DBA Africa takes immense pride in the successes of the Tujiamini initiative, which not only supported individual athletes but also strengthened communities. From sports training scholarships abroad to investments in rugby academies and grassroots tournaments, the initiative proved that grassroots sports deserve attention, funding, and recognition.

As DBA Africa steps away from managing Tujiamini in its second year, we celebrate the impact it has made in just 12 months. The stories of perseverance and triumph will inspire the future of sports development in Africa.

To the athletes, teams, and organizations touched by Tujiamini in 2024, we salute your dedication and talent. This is only the beginning of your journey. Tujiamini!